Privacy Policy.
What we collect, why, and what we refuse to do. Last updated: September 23, 2026.
1. Introduction
Datawiser LLC ("we", "us", "our") provides Plarv. This Privacy Policy describes how we collect, use and share personal information across this website and the Plarv application.
Where this policy describes features of the application that have not shipped yet, we say so. We would rather tell you what is true today than describe a product that does not exist.
2. What We Collect Today
The only personal information this website collects is what you type into it.
2.1 Waitlist
If you join the waitlist we collect your email address, along with the interest categories you selected and the date you signed up. We use it for one purpose: to tell you when Plarv opens, and to let you in. We do not send marketing unrelated to the launch, and we do not share the list with anyone.
You can ask us to remove you from the waitlist at any time by emailing contact@plarv.com. We will delete the record.
2.2 Contact form
If you write to us we collect your name, email address and message, so that we can read it and reply. The message is delivered to our own inbox by email.
2.3 No cookies, no tracking
This website sets no cookies, runs no analytics, and contains no third-party tracking scripts. See our Cookie Policy.
3. What the Application Will Collect
The sections below describe the Plarv application, which launches December 19, 2026.
3.1 Account data
Your email address, username, password (stored only in hashed form), date of birth and profile image.
3.2 Content you create
The posts, clips, images, answers and messages you make or send on the platform.
3.3 Connections and Worlds
On Plarv you connect with people. You follow Worlds — topic spaces — not persons. Our systems record these relationships because they are what decides which content reaches you.
What we do not do is turn them into a scoreboard. There is no public follower count and no public like count anywhere in the product. Instead a profile has two measures:
- Access — how many people have visited the profile.
- Pulse — how much those visitors, and people who encountered the profile in the discovery feed, actually engaged with it. Pulse is a measure of resonance, not a lifetime running total.
To produce these we record profile visits and interactions. We use them to show you how your own work is landing and to rank content on merit, not on who you are.
3.4 Device and usage data
Device model, operating system version, app version, crash reports and access times, so that we can keep the application working and investigate abuse.
We do not collect advertising identifiers. Plarv does not use the Apple IDFA, the Android Advertising ID, or any equivalent cross-app tracking identifier. We do not track you across other apps or websites, and we do not buy or sell audience data.
3.5 Location
Only if you choose to attach a location to something you post. Plarv does not collect background or continuous location.
4. How We Use Your Data
- To operate the service and deliver the content you asked to see.
- To rank and recommend content on merit — how people responded to the work, not how well known its author is.
- To calculate Access and Pulse for your profile.
- To enforce our Terms, moderate content, and defend against spam and abuse.
- To contact you about your account, security matters, and the launch.
We interpret behavioural signals on our own servers. We do not sell personal information, and we do not share it with advertisers for behavioural targeting.
5. How We Share Your Data
What other people can see: content you publish in a World is visible to that World according to its settings, and your profile is visible to people who can reach it. You control what you publish and where.
Infrastructure providers: we use Amazon Web Services to host the service, store data and deliver email. They process data on our instructions in order to run Plarv, and for no other purpose. When payments launch, a payment processor will handle card details — we never see or store your full card number.
Legal: we will disclose data where the law requires it, and we report child sexual abuse material to NCMEC and the relevant authorities.
We do not sell your personal information and never have.
6. Your Rights & Data Deletion
Depending on where you live (for example under GDPR or the CCPA), you have the right to access, correct, export or delete your personal data.
Waitlist: email contact@plarv.com and we will delete your entry.
Account deletion: once the application launches you will be able to delete your account from within it. Your profile, posts and connections are removed from active systems within 30 days.
7. Age
You must be 16 or older to use Plarv. We ask for your date of birth when you register, and we do not knowingly collect personal information from anyone under 16.
We chose 16 because it is the age at which, in most of Europe, a person can consent to the processing of their own data without a guardian acting for them. It means Plarv can treat every account holder as the owner of their own information.
Plarv is not directed to children. We do not design features to appeal to them and we do not advertise to them.
7.1 If we find an underage account
If we learn that an account belongs to someone under 16 — whether they tell us, someone reports it, or it becomes apparent to us — we close the account and delete the personal data associated with it.
If you are a parent or legal guardian and you believe your child has created an account on Plarv, contact contact@plarv.com. We will remove the account and delete the data. You do not need to prove anything to us first.
8. Worlds & Data Isolation
A profile on Plarv is a set of Worlds rather than a single feed. Here is how data is handled across them:
- Content isolation: posts and interactions inside a World are separate from your other Worlds. What you publish in a cooking World does not appear to a music World unless you cross-post it.
- No cross-World profiling: we do not combine your activity across Worlds into a single behavioural profile. Each World is ranked independently.
- Leaving a World: when you unfollow a World, your interaction data within it is disassociated from your profile within 7 days. Content you made remains until you delete it.
- Moderator access: a World's moderators see public posts and interactions inside that World only. They cannot see your other Worlds, your messages, or your account data.
- Advertising: ads inside a World are contextual to the World's topic. They are not based on your personal browsing history.
9. Data Retention
- Waitlist entries: kept until launch, or until you ask us to delete them.
- Contact messages: kept as long as needed to deal with your enquiry.
- Active account data: kept while your account is active.
- Deleted accounts: removed from active systems within 30 days; backups purged within 90 days.
- Usage logs: raw logs deleted after 6 months; anything retained beyond that is aggregated and anonymised.
- Moderation records: kept for 2 years for safety and appeals.
- Legal holds: where the law requires us to preserve data, we keep the minimum necessary for as long as the obligation lasts.
10. California Privacy Rights (CCPA)
If you are a California resident you have the right to:
- Know what personal information we have collected about you, where it came from, why we collected it, and who we shared it with.
- Delete your personal information, subject to legal exceptions.
- Opt out of sale — although this does not arise, because Plarv does not sell personal information.
- Non-discrimination — exercising these rights never changes the price or quality of the service you get.
Write to contact@plarv.com. We verify identity before acting on a request and respond within 45 days as the law requires.
11. International Data Transfers
Plarv is operated by Datawiser LLC in the United States, and our servers are located there. If you use Plarv from elsewhere, your data is transferred to and processed in the United States.
For users in the European Economic Area, the United Kingdom or Switzerland, we rely on the Standard Contractual Clauses approved by the European Commission as the legal mechanism for that transfer.
12. Reporting a Security Problem
If you find a vulnerability, please tell us at contact@plarv.com with enough detail to reproduce it. We will acknowledge you and work with you on a fix. Please give us a reasonable chance to address it before disclosing it publicly.
13. Contact Us
Questions or requests about your privacy: